Jan 12

Jan 12 Gabberissue #15: Culture

This issue of Gabberish guest edited by Daniel Nutman.
Image By Roberta Cicerone.

Hate to break it to you, but all agencies are mostly the same. Briefs are briefs. Clients are clients. Creative is creative. It’s only when you look at their culture, real difference appears.

Culture is the undercurrent of everything. Sweet or shit, we absorb it like a baby and the word ‘dada’.

Great agency culture embraces us with a force so positive every day feels like crowd surfing. Bad agency culture is cruel and unusual punishment with annual leave.

Why though?

How can the seemingly uncontrollable be cultivated? How can a place have a personality? And why haven’t there been any yoghurt puns yet?

In this issue, I (along with a legendary bunch of contributors) explore culture in great depth as much as resourcing would allow.

My first Gift Of The Gabber is with Jasmine Lansdell, People & Culture Director, The Works, Sydney. My second is with Danielle Le Toullec, Global Marketing & Communications Director, OMD. Both turn the elusive nature of culture into the concrete.

For Team Talk, Mark Tallis & Cam Dowsett, Senior Creatives, CHE Proximity, Sydney spill their personal Ds & D-nots of culture in Adland.

Claudia Sarosiek finds her human truth in Life On The Other Side. Kyle Lotherington ponders about our love affair with the drink.

Georgia McCarthy gives us her hotter than ‘fush & chips’ tips to making it in London.

Andy Isaac, Creative Director, with Tom Lander, Creative Copywriter, both from Versa Melbourne, not so humble brag about their epic four day work week.

James Crawley, Co-founder & Creative Director, Common Ventures teaches us how to break the ice without needing twelve cold boys. Super saiyan senior or jr burger – you’ll find this read worth a click.